TURAH 1961 190SL achieves $223,000 Sale

Another Icon found its new home

We at TURAH are proud to announce the sale of our first Mercedes-Benz 190 SL Base Model. We have just sold a fully restored 1961 Mercedes-Benz W121 190 SL for $223,000 at a U.S. auction on Bring a Trailer—one of the highest prices ever achieved for a 190 SL in the United States. This landmark transaction underscores the exceptional value we create through our meticulous frame-off restorations and bespoke craftsmanship.

The W121 190SL

Originally introduced in 1955, the 190 SL roadster combined graceful styling with an open-top touring spirit. Our interpretation shines in gleaming silver metallic with a custom black leather interior, the result of a complete frame-off restoration. We overhauled the original 1.9-liter inline-four engine, four-speed manual transmission, and suspension using precision-machined components to deliver like-new performance and reliability.

We uphold uncompromising standards: every stitch of our hand-stitched upholstery, every piece of German walnut wood trim, and our discreet premium audio system with Bluetooth are installed to enhance comfort without compromising authenticity. Our multi-stage paint process—applied and polished by hand—yields unmatched depth and clarity. We verify each panel gap, stitch line, and mechanical tune-up against strict quality benchmarks, ensuring the vehicle functions as both a driver’s car and a showpiece.

“The 190 SL represents the soul of classic motoring,” said Lukas Voelkerer, Founder & CEO of TURAH. “This sale not only highlights the enduring appeal of Mercedes-Benz’s design but also confirms the investment potential of a TURAH restoration.”

About TURAH

We are an American luxury automotive brand specializing in the handcrafted restoration and enhancement of iconic Mercedes-Benz models. With our production facility based in Europe—where automotive excellence is a way of life—we craft living automotive art defined by precision, individuality, and rarity. We strive to stand alongside the finest bespoke restoration fabricators in the world.

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